Boomj

From Life Done Right SeniorWiki

Boomj is a Web-based lifestyle portal for a niche market serving Baby Boomers and Generation Jones. Boomj.com provides an integrated and highly focused community which incorporates personalized social networking and e-commerce, travel, health, finance, political and entertainment news information. Boomj derives its name from the two primary audiences it serves: the Baby Boomers Generation and Generation Jones - both born during the big 20-year, post-World War II boom in births from the mid-1940’s to mid-1960’s.

Baby Boomers were born 1942 to 1953; we associate their youth with Howdy Doody, Davy Crocket hats, and later, Woodstock and Vietnam War demonstrations.

Generation Jones, born 1954 to 1965, is a newer concept and name that represents the actual children of the sixties (more wide-eyed than tie-dyed); Jonesers were weaned on The Brady Bunch and Easy Bake Ovens and later were the teens of 70’s heavy metal, disco, punk and soul.

Today, Boomers are 53 to 64 years old and 16% of the adult US population; Jonesers are 41 to 52 years old and 26% of all US adults. Together they are almost 80 million people, arguably at the prime of their lives. Boomj shouldn’t really say "they," but rather "we," because most of the Boomj creators are part of one or the other generation (and at the risk of sounding corny, proud to be so).